THE CHALLENGE

A multimillion dollar packaging, adhesive and inventory solutions company—that provides services to the pharmaceutical, automotive, food and beverage, health care, and industrial sectors—wanted to increase its brand recognition, market share and achieve exponential revenue growth within the next three years.

Recognizing the rapidly increasing digital competition and without an in-house marketing team, the Client needed to elevate its brand and develop a digital marketing strategy along with well-executed implementation support to build its brand awareness, increase its digital visibility, and attract ideal customers in the targeted sectors.

THE CHALLENGE

Established in 1984, the Center for Empowerment and Economic Development (CEED) was undertaking a rebranding initiative to position its services, increase awareness of its programs for women business owners, deliver value-added opportunities to its corporate partners, business members and other constituencies, and achieve brand clarity in the marketplace.

THE CHALLENGE
The founder of a start-up dealing in a massive multiplayer online role-playing game was looking for ways to make himself stand out. He was set to take part in a two-minute pitch contest hosted by a Michigan higher education institute, in which two winners would be selected to take part in the coveted Michigan Angel Investor competition.

THE CHALLENGE
The University of Michigan-Dearborn College of Education, Health and Human Services launched the Center for Disparity Solutions and Equity (CDSE) to partner with university, community stakeholders and industry, and to provide research, evidence-based solutions for policy, capacity-building, best practices, programs and evaluation.