the Guide

The PR Tradecraft: The Pro Secrets to Effective Media Pitching Guide provides the essential tips, tools and information to help you successfully pitch journalists, media outlets, podcasts and more.


The advice provided in this document is general advice only. It has been prepared without considering the participants’ objectives, marketing, financial situation or risk tolerance. This document is not intended to give specific marketing advice, but instead to communicate information to help participants understand the basics of the topic presented.

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