Brand

Harness the power of your brand to create unmatched opportunities.

Building a breakout brand unlocks competitive advantages

A breakout brand is customer centered, forward focused, and imaginative and builds credibility, visibility, and a reputation for quality that contributes to the organization’s financial viability.  —Renée T. Walker, APR

Managing your small business brand provides unmatched opportunities to differentiate the business, its products and services in the marketplace, to attract purchase-ready customers, to retain top customers, to recruit in-demand talent, and to command premium pricing. RW&A works with our clients to effectively architect, manage, amplify and protect your brand and to position you as a strategic partner rather than as a commodity vendor.

Brand solutions

Cultivating customers and industry influencers as brand advocates or ambassadors for your small business provides a unique competitive advantage, RW&A creates tailored brand programs designed to cultivate brand advocates, to enhance brand loyalty and to increase brand awareness.
Managing your brand is a critical component of a successful growth strategy, RW&A helps our clients with the ongoing and consistent implementation of their small business brand strategy to achieve “top-of-mind” awareness, cultivate brand loyalty and drive business growth.
Building a comprehensive, holistic and strategic brand platform requires data-driven insight and actionable intelligence, RW&A employs our proprietary Brand Nexus Index process to assess current priorities, to determine organizational readiness, to evaluate operational impact, and to develop a multifaceted brand strategy to drive business growth.
Engaging current and prospective customers through thought leadership and content marketing campaigns offers a unique opportunity to leverage your expertise, RW&A provides customized campaigns designed to cultivate customer loyalty, to generate segment-specific leads, and to amplify the customers’ brand experience.

From design concept through strategic execution, RW&A’s incredibly talented design team will optimize your exposure and enhance your brand value. Employing an array of strategies—including color theory, research insight and business and communication strategy—to create effective designs that articulate our customers’ unique value, voice and visual identity for effective differentiation in the marketplace.

Employing a strategic mix of earned, owned, paid and social media strategies is a key component for accelerated growth and to expand or retain your customer base. RW&A’s provides strategic counsel and tailored marketing solutions that increases your brand value, enhances visibility, and engages current and prospective customers across multiple channels.
With today’s rapidly evolving digital and mobile technologies and social media platforms, RW&A develops targeted marketing strategies to help our clients develop positive relationships and cultivate brand advocates while streamlining the communication process and helping to avoid alienating followers.
Combining strategy, analytics and creativity, RW&A works in collaboration with our clients to articulate your value and voice through powerful visual identity systems—including brand and design standards, color palette creation and typography, deployed across your brand touchpoints.