STRATEGIC PLANNING CLIENT SUCCESS
STRATEGY RULES: ACCELERATES MARKET ENTRY AND WINS AWARD
The University of Michigan-Dearborn College of Education, Health and Human Services launched the Center for Disparity Solutions and Equity (CDSE) to partner with university, community stakeholders and industry, and to provide research, evidence-based solutions for policy, capacity-building, best practices, programs and evaluation.
Following the successful launch and engagement with several influential community and industry partners, CDSE needed to create a long-term agenda and to achieve consensus among its more than two dozen internal and external stakeholders, including UMD faculty, administrators, professional staff and community leaders. Additionally, CDSE required a go-to-market strategy to attract new partners and project opportunities, and to implement positioning and branding strategies to translate its offerings from academic speech into compelling marketing communications.
HOW WE HELPED
RENEE WALKER & ASSOCIATES developed a customized strategic planning process that employed a variety of research and facilitation methodologies, including strategic visioning and implementation, action planning, consensus and team building, and focused dialogue to quickly capture the group’s best thinking. RW&A facilitated a strategic planning session—with more than 20 Ph.D.’s and administrators, staff and community leaders—and developed a web-based survey instrument to expedite the meaningful exchange of ideas. RW&A also architected the CDSE’s positioning and branding and created print and digital marketing assets.
RW&A’s strategic planning process, go-to-market, positioning and branding strategies and marketing collateral helped CDSE expand marketplace awareness, secure new partners and project opportunities, and earn the Greater Detroit Area Health Council’s 2016 Breakthrough Award.
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